Why Airdrops?
This is why Markethive will replace Facebook
“Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.”
Brayton Williams to CoinDesk
Why Do Projects Airdrop Their Tokens For Free?
Airdrops raise awareness, even Paypal (pre blockchain) discovered the awareness effect, and goodwill giving away $20 to sign up and verify your account back in the early 2000s. Paypal is now a household word and $50 billion company.
This awareness has a tendency to increase the token value as well as create a network effect. IE: A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others.
This marketing strategy plays on a cognitive bias known as the endowment effect. In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them.
Are Airdrops Effective Marketing Tools?
OmiseGo conducted the first airdrop of this kind and amplitude on September 4th – distributing 5% of the total issuance of OMG token to every ETH address, with a minimum balance of 0.1 ETH. The airdrop enabled each ETH holder, by providing them with a share of the 5%, proportional to their share of the total circulating supply of Ether.
The aim of the airdrop was to allow the token to be distributed as widely as possible, allowing for true decentralisation of the platform, to ultimately increase its network security.
On the chart below from Google Trends, you can see that a surge in search interest related to OmiseGo occurred during the days of the airdrop, reaching a peak close to the end of 2017, and dropping to a tenth of the search interest in June 2018. Most websites such as CoinDesk, CoinTelegraph, and much of the Twittersphere spoke about the airdrop, leading to many people wondering what the project was about, and increasing OMG brand awareness.
The TRON foundation just recently completed an airdrop to market the Tron platform, which was set to launch a few days after the drop. Its desired effect on awareness had little impact most likely caused by the current bear market.
The cause could be simply that Tron was omnipresent in social media since January, meaning people were already aware of an incoming airdrop, or as this is the first airdrop that took place squarely in the middle of the current bear market we find ourselves in, so overall interest in cryptocurrency has led to this lack of interest in Tron’s airdrop.
However, POLY (Polymath) after privately raising 12.9 million decided to airdrop 10 million POLY coins to the blockchain community instead of an ICO, deciding to allow anyone to subscribe to the airdrop regardless of their holdings.
They received more than 40,000 applications complete with KYC and AML screening, to ensure that the tokens were airdropped to real users, rather than bots. All the people which completed the procedure received 250 POLY, worth $165 at the time of writing and $400 at the token’s all-time high.
Similarly to the other projects, besides Tron, the marketing scheme worked, as the search interest for Polymath reached its all-time high by the 10th of January, the deadline to apply to the airdrop.
In summary, it is strongly evident the additional benefits awareness causes trading and coin demand increase drives coin prices up.
What are Infinity Airdrops?
Inspired by the Paypal Hack, the Dropbox Campaign, then Crypto based Airdrops by OMG, EOS and TRON, amazing successes, effective yet short events; Markethive in the spirit of the Bitcoin Faucet and Universal Income is delivering the Infinity Airdrop. Simply join Markethive and receive coin, an offer with no end.
What are faucets? I assume most people know what a faucet is, but I am wrong in that assumption. It is a relatively new phenomenon, in that by simply visiting a website, entering in your Bitcoin wallet address, and solving a simple captcha challenge you can get paid free Bitcoin. Case in point:
Imagine a faucet giving away 5BTC! That’s what Gavin Andresen’s faucet was paying back in June of 2010. It was his first bitcoin-related coding project and he started it off with ฿1,100. At today’s prices, that’s close to $7,150,000. Your claim of ฿5 would be worth $32,500!
The concept created a huge, subculture phenomenon; with literally 1000s of sites operating like survey sites to get free Bitcoin. Unfortunately, the process today is anti-productive and only the most stalwart contenders are able to keep to the tasks due to the oppressive popup ads, viruses, browser hijackings, etc. The concept is intriguing and we believe the promise is solid, just waiting for a system to do this right.
Airdrops, Faucets and Universal Income
There is something there, blockchain, crypto, anti-inflationary coins, faucets and airdrops and Universal Income. Conventional Wisdom seems to think by heavily taxing the elite and profitable business interests, the masses can be given a sustainable income to survive. We do not agree. It is nothing more than a repackaged attempt at communism, stealing from the rich by the middleman, and giving to the poor, creating an entitlement culture, and a rich and powerful middleman (after all they will become more equal than you) bureaucracy and autocrats running the show. There is the absence of any motivation for the recipient of their allotted Universal Income (thereby destroying self-esteem) and the whole idea supports tyranny in every way.
We offer an alternative Universal Income. Get paid to support the entrepreneurial culture by simply working at building your dream within the ecosystem of Markethive. To attract the masses of entrepreneurs, we launch and operate the Airdrop. The never-ending Airdrop.
Markethive has set goals to build out portfolios of Coin Exchanges (like Bittrex and Cryptopia), News Sites (Like Cointelegraph and News.Bitcoin), Web building systems (like Wix and Volusion), Green House hybrid mining systems, and an ongoing strategy to build “money machines” to contribute to the sustainability of the Markethive Universal Income for Entrepreneurs.
The Billion Coin Drop
Markethive’s vision is to deliver Entrepreneurs a Universal Income in an Ecocenter environment designed to accelerate success as well as return huge profits to the founders who financed the initial stages of the platform, like the following have done:
Paypal valued today at $50 billion
New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10% daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)”
Dropbox valued today at $10 billion
While PayPal rewarded its users with cash, Dropbox gave extra storage space to both the referrer and the referees. This was clever, because it invests the users in the product. It made sense for PayPal to give cash, because they’re a payments company and need users to use their service to make financial transactions. Dropbox is a storage company, and they need their users to use their service to store stuff. In both cases, the optimal currency is the lifeblood of the product. In World of Warcraft, the reward is in-game social currency, in the form of rare Mounts that can be shown off.
EOS Marketcap at $6.4 billion
EOS has become a powerhouse in the crypto space. One of the most promising things about it is the airdrops. Unlike Ethereum, many EOS projects are choosing to collect zero funds up front. Instead, they simply drop their token to the EOS community, while dropping themselves tokens to fund their project. The EOS markets then decide the value of the token based on demand, The team then sells some of its tokens to raise money. Since it’s easy and practically free to start a project on EOS, new players are popping up every day.
OMG Marketcap at $1 billion
Shortly after their first Airdrop, things started happening for OMG. OmiseGo's OMG token is reporting double-digit gains today, figures that throw shade on the rest of the top 25 cryptocurrencies by market valuation. Having clocked a two-month high of $20.67 earlier today, OMG is now changing hands at $18.20 on Bitfinex – up 15 percent in the last 24 hours. Meanwhile, OMG's BTC-denominated exchange rate jumped to a seven-month high (highest since Sept. 30) of 0.0023466BTC. The price rise may be associated with the OMG's listing today on Bithumb, one of the biggest cryptocurrency exchanges in South Korea. The token was also listed on Zebpay, one of India's largest cryptocurrency exchanges, yesterday. According to the chart analysis, though, the outlook will remain bullish as long as prices hold above $14.40.
By The Numbers
First Airdrop will utilize 1 Billion Coins
500 coins will be transferred to every new subscriber to Markethive upon completion of the registration process. An additional 100% matching bonus will be awarded to (either) the qualifying referrer, or in a rotational share assigned to a qualifying member in the CAP (Customer Acquisition Program) Thus 1000 coins will be used for every new subscriber, thereby producing 1 million new Markethive subscribers.
To qualify for the matching bonus, the CAP, and other benefits, the subscriber must upgrade to the Entrepreneur level at $100 per month. The benefits of this upgrade far outweigh the monthly costs. The Entrepreneur upgrade is explained in detail further down.
In scores of focus groups when the participants understand the benefits with the Entrepreneur upgrade we consistently get 100% of the participants agreeing they would enthusiastically upgrade to Entrepreneur. We are downgrading our projection to 10% for this illustration at the lowest expectations.
Projected Scenario
First Airdrop of 1 billion coins divided by 1000 (500 to the new registrant and 500 to the referrer) equals a total of 1 million registered members. Estimating 10% will upgrade to the Entrepreneur level at $100 per month or pre Pay $1000 per year ($200 discount) that monthly income revenue valued at $10 million in USDA.
20% of Markethive revenue (profit) is set aside to pay back the loan (ILP) holders, share(s) of that profit. There are 4 phases in the crowdfunding. If the Airdrop is launched when Phase one is completed, and that Airdrop produces 1 million subscribers as projected and 10% of those subscribers upgrade to Entrepreneur level, as projected, then those 125 ILP shareholders will each receive $16,000 as projected (but not guaranteed) the first or second month, depending upon the effectiveness of that campaign.
As such if we do not launch until Phase 2 is completed, there will be 250 ILP shareholders activated to receive equal shares of the projected revenue of 20% of the $10 million making each holder $8,000 per month as illustrated and projected.
If we should complete all 4 phases prior to launching the Airdrop etc. then the projected revenue will be shared amongst 1000 shareholders (500 active and the 500 projected Shadow holders) paying out $2,000 per month per share.
We are seriously preparing to replace both LinkedIn and Facebook as the next-gen network, the Market Network.
No other system out there has the advantage to do this. We are well branded. Markethive perfectly brands and illustrates exactly what we are. A Market Network, a name easily remembered, a name that has been trademarked in the US and internationally in as many classes possible, ensuring command over the usage of the name. We have also taken control on 95% of all TLD domains. We also control the name as a username on every Social Network that matters.
Trademark proof: https://trademarks.justia.com/owners/markethive-inc-3156092/
Markethive has been operational in BETA with over 5000 subscribers for nearly 4 years. Our entire system is run on our copyrighted code. It is a proven system and continually improves.
Appendix of options and requirements:
Mention 3 referrers activates the Micro Payment system
Markethive is converting to the blockchain to increase security, ensure privacy and establish digital currency viability. Blockchain conversion gives us our own coin to conduct internal commerce but also trade and commerce outside globally.
Having our own viable coin, allows us to activate a Micro Payment system, to reward active members, with a real Universal Income with Markethive tradeable coin.
The Markethive Free Program
Everything (Airdrop, Inbound Marketing, Social Networks, Blogging Platform, Broadcasting, Groups, Campaigns, Capture Pages, Conference Rooms, earning free coins, Messaging, Wallets, etc.) in Markethive is free. You can even be rewarded for referring your friends and traffic to sign up via the Infinity Airdrop. Markethive has a Micro Payment reward system where you can earn income by simply using the tools of the system. To activate it, you simply refer 3 people to sign up via your profile page.
The Entrepreneur Upgrade program
100% Matching Referrals
Earn 100% Matching Bonus on all signups referred through your profile page. This can be as much as 500 coins, traffic 1000 people to register through your profile page and earn up to 500,000 coins. (Steem a social networked blog blockchain platform only, coins are trading at $1.30 and earlier this year had reached over $6 per coin. We expect Markethive coin to eclipse Steem once Markethive gets rolling).
Build Quality level Leads
Facebook makes friends, LinkedIn makes connections, and Twitter makes contacts. None of these give you additional social accounts, verified phone number, full name, IP, agreement to connect, etc. Markethive’s Entrepreneur program acquires this for you and calls them Associates, superior lead development within a nurturing program.
Company Ad Co-op
Buying customers is a relatively new concept. Trivita does this for their distributors. Buy a marketing share and receive 1 customer. They charge between $60 to $150 per customer. It is a sound concept and helps to grow the budget for larger advertising campaigns. The Entrepreneur upgrade is built on this concept. We take the revenue raised by the Entrepreneur Upgrade and run million dollar ad campaigns, video ads, press releases, articles, social networked reaches to drive the awareness of the Markethive Airdrop, the Markethive system, and the Markethive Universal Income.
Our Co-op sells shares, which means you could receive a lot of “customer” referral signups, not just one.
Traffic Portals
Thomas Prendergast the CEO and Founder of Markethive coined the term “Traffic Portals” back in the 90s. Traffic Portals offer something of value. A news site, a search engine is a version of a Traffic Portal. Markethive already has a portfolio of Traffic sites in the works;
Bigcaboodle.com (A WIX like web site builder)
Aboutbitco.in (A news site like Cointegraph.com)
Hiveroom.com (A webinar service like Gotomeeting)
Beelancers.com (A freelancers pier to pier commerce type site)
MarketExchange (A cryptocoin Exchange site)
CryptoPonics (A hybred coin mining and herb greenhouse facility)
The epitome of Inbound Marketing is the Traffic Portals. They assist in generating additional traffic that converts to customers for your benefit as the Entrepreneur upgrade at Markethive.
Exclusive Banner Program
Banners appear throughout all Markethive dash board pages, blogs, and Traffic Portals. Exposure is guaranteed. Banner advertising is exclusive to the Entrepreneur Upgrade. Banner ads may run up to 7 days. Compare to other systems banner ad programs average $100 per day per banner. Banner ad placement in the Markethive system is unlimited.
Shadow Share ILP (ICO) incentive
As an Entrepreneur Upgrade, you also get your own replicated IO site. An IO site is the web page we use to raise crowdfunding. Most blockchain start-ups, like TRON, EOS, OMG, etc. utilize a similar type of page for their ICO (Initial Coin Offering)
Having your own replicated site will tag all crowdfunding applicants to you. Any ILP that is processed will earn you an equal shadow version of that ILP. The only difference a showdown ILP is to an active ILP is the shadow is not actively sharing profit until the crowdfunding campaign is completed. Then the shadow ILPs become active for the same terms the ILPs Have.
This can be a significant opportunity to build an investment that has the potential to return significant revenue over the years of the terms of the ILP.
Welcome to the new Markethive
Thomas Prendergast
Founder
Why Airdrops?
