SlideShare Demo

Basic Physics Quantities from Dr.Shaheen Akhter-Hamid

SlideShare Demo

Market-Network: A New Type of Business Model

Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.

The gold rush has already happened.

But a new business model has emerged.

Market-networks are hybrid animals: part social network, part marketplace, part SaaS. [1]

It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.

It’s a marketplace. Professionals come online together to find other parties with whom they can do business.

It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.

Social networks are designed to connect people. Marketplaces are built to sell simple products and services at scale. SaaS tools are here to make your job easier.

Market-networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration. [1]

So get your pick-axe and prepare yourself for the next gold rush.

Think about the number of opportunities in M&A, scientific research, construction, management consulting, marketing, media production…

[1] Thanks to James Currier for sharing his thoughts on this emerging business model.

[2] Here are a couple of examples:

AngelList is a market-network.

It’s a social network for startups and investors. It’s a marketplace where business angels can find startups to invest in and startups can post job openings. It’s a SaaS tool that helps business angels create syndicates and startups get introduced to business angels.

Contently is a market-network.

It’s a social network for freelance writers. It’s a marketplace where companies can find writers to create content—articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers organize their editorial calendar, manage the writers’ work, and track the performance with analytics.

Article originated here:
https://boostcompanies.com/market-network/

Meet Writer Guerric

Guerric de Ternay is an entrepreneur

and digital & marketing strategist. A large

chunk of his work focuses on behavioral

science, customer experience, and digital

strategy. His passion?

Helping people and businesses level up.

 

 

Market-Network: A New Type of Business Model

Lead Nurturing according to Markethive

Our Lead Nurturing System

is the only system that does not violate good email practices

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

(Or, how to build an effective email auto responder campaign primarily attracting your outside leads via capture pages, to join through you in Markethive’s Social Network. Then we, as a team, continue to turn your leads into raving advocates and your best friends. Remember, Markethive is your partner)

What we are not and never will be

Let me explain what the traditional nurturing systems do and how we do not utilize their spying bad email practices. First, let me illustrate how traditional email nurturing works. A typical corporate inbound marketing email system uses hidden image pixels within their email that reports back to the server, the IP address, email address, geo location and when that email is opened and how many times it is opened and the dates and times it is opened.

Now what Lead Nurturing is really all about according to Markethive

Selling in today’s market isn’t for the timid or inexperienced marketer. Today’s prospects are researching according to their needs and on their terms, and they expect treatment accordingly and with respect. They are drawn towards companies and services that are personalized, friendly and timely. As marketers we must be ready to meet each prospective customer on their terms their way.

How can you make sure you are sharing the right information at the right time, and getting it to the right person? Markethive’s lead systems automate this process for you. As an entrepreneur seeking to attract likeminded entrepreneurs, Markethive’s Alpha Workshop systems, gently coach your leads (your children) through a learning and awareness program. This program rewards your “leads” (your children) to expand their profiles (IE: Phone numbers, Skype address, multiple Social Networks, keeping the email current, etc.)  This process wields you to your leads, prospects (now you know why we call them children) for life.

Unlike the “other” traditional vertical systems, Markethive’s workshops, tools, and social networks, develop your prospects into well educated, integrated members of your own social network within the Markethive overall system.

When your “campaigns” bring in “leads” at the core of your custom Markethive auto responders, should always include an invite into the Markethive environment via your automatically “dripping” relevant messages to your leads over time.

The Markethive system can address various products of interest, pain points, common objections during the sales cycle, and more, depending upon your targets and goals, the number of campaigns you build the crossover of these campaigns and your eventual goal being to turn prospects into subscribers, subscribers into customers and those customers into lifelong friends.

With Markethive’s campaign systems, your system’s customers are placed on a track based on what we know about them. You’re learning more about your customers every day — as they learn more about you — so the nurturing process is a two pronged arena, both from your customized systems and the Markethive Social Network. Eventually all your leads become associated with you becoming your “children” or family for life, obviously you becoming the “parent”.

Stop wasting time.

If you engage a “child “lead too early, you have to spend a lot of time explaining what your solution does and pitching the value. Nurturing has the power to significantly speed up your connected cycle by taking care of some of that education before a lead even becomes active within the Markethive Network. It’s effective for both those actively evaluating your brand, and those who aren’t quite there yet — just make sure you use data to deliver the right message.

Markethive sees to it your leads are raised up effectively preparing them to embrace working with you and appreciating the power of the Markethive system and the incredible ease of the learning venture.

No longer deal with Dormant Leads

Today we are strapped for time and resources. If you’re balancing multiple priorities and doing everything manually, it’s easy to go too long without checking up on your leads. Markethive fills the gap with our constant offering and rewards for our automated and live marketing workshops. These workshops address all the power of the Markethive platform, turning your "lead“" (children” into virtual marketing warriors.

When you add your own flavor to this process, your “children” become loyal lifetime clients, friends and associates for life.

So it makes sense to add the invite to join your Markethive family to all your autoresponder campaigns with Markethive capture pages and widgets.

Building your own Campaigns to nurture your array of leads

Markethive’s core focus is building your portfolio of Markethive “children” leads into powerful allies joining you to improve your overall marketing effectiveness and reach.

Depending on the type of capture lead you develop; here are a few examples to build your capture page leads into members of your business, team, agenda, etc.

Welcome Campaign

Welcome emails in response to a particular offer are highly anticipated, frequently opened, and simple to automate. By turning your welcome emails into a nurturing campaign, you can begin to establish a lasting relationship. In the initial email, remember to remind them why they converted, confirm their opt-in, and let them know what to expect from your program. Then, start providing them with light, educational content to build awareness and keep them interested. Be sure to keep it targeted based on the offer they converted on and especially invite them to join Markethive as your special member offering them the many incentives Markethive offers. Invite them to your Markethive blogs and Groups to join and experience the power and family of the Markethive experience.

Top-of-Mind Campaign

The top-of-mind drip is designed to engage with your leads at regular intervals, preventing leads from forgetting about your company and getting swooped up by your competitors. This drip takes place over a longer period of time, providing sales with consistent touch points, and uses content primarily focused on value to the prospect. For early-stage leads, make sure to choose the right content. Start engaging them with interesting Markethive blog posts, helpful third-party content, and other content around related topics, and watch for key activities that indicate they are interested in learning more about your actual offering. Engaging in your blogs or joining your groups signals your leads are ready to upgrade to the culture of the Entrepreneur and join you in Markethive as a premium lead (we call them childen).

Re-engagement Campaign

Have an old list on Aweber or another email service? Here is an idea. Not all of your prospects will make it through this process. But by consistently inviting your lead databases on the other email systems, to engage in your Markethive blogs, join your Markethive groups or come subscribe and experience the difference with the first Market Network called Markethive. Markethive’s workshops make your leads become family. And that makes for a loyalty program that lasts a lifetime.

Product-focused Campaign

As prospects progress through the sales process and begin to seek out more product-focused content, you’ll want to make sure they’re getting the right product information from your series of auto responders, instead of a competitor or biased third party. Focus on your prospects’ pain points, how your product can address them, and the key features and benefits that will help along the way. For this type of drip, you’ll want to invite them to Markethive Groups regarding the case studies, customer testimonials, data sheets, and more in-depth white papers found there. Be sure you have visibility into all touchpoints with your customers so that you can tailor your conversations based on activity history. Remember; produce auto responders that engage your leads to continue the reading via your Markethive blogs (In other words, do not tell the whole story in your email). This is where you will be able to convert many of your leads into raving maniacs!

Competitive Drips

This type of campaign focuses on differentiating your product or service from your competitors by highlighting the advantages of using your product, as well as the disadvantages of not using it (note: you’ll want to refrain from harping on the disadvantages of your competitors’ products, since this can come off as distasteful). Focus your content on the priorities of your prospects and the competitors that come up in deals with your company. A general differentiator campaign can be effective, but if you know that a customer is currently using or evaluating a particular competitor, you can really position your product to win. Invite them to a special Group that is being set up to evaluate the different products and reporting within that Markethive Group. Access to the Groups does require Markethive (free) subscription and this is exactly what you want with all your contacts. To work within the Market Network of Markehive.

Industry Expertise Drips

As prospects move closer to the middle of the funnel (register for a Markethive account), it becomes important to reinforce that your company is the right choice. Pass on any helpful press releases, industry reports, or high-traffic content as part of this drip to establish your company’s authority. For example, if your company was recently covered by an analyst report, be sure to share it with your prospects and put your own spin on the review. Make sure all relevant information is available in Markethive Blogs and Groups.

Promotional Drips

As your prospects near the purchase stage of the sales funnel, a well-timed promotion or special discount can be just the catalyst they need. (Markethive has numerous services to offer for this) Consider offering special pricing or additional features based on their individual needs, especially if you’re working with bigger accounts where closing the deal is critical to growing your business. This also works well for companies that use a free trial model. The right offer near the end of the trial can help encourage customers to commit. (Like I keep saying, with Markethive’s Hive Portals and other powerful services for free, building a huge organization of customers, clients, friends and advocates, is real easy)

Onboarding Campaign

Onboarding a new client will always be a high-touch and manual process, and rightly so. However, nurturing campaigns allow you to automate some of the more repetitive tasks involved in onboarding, like providing introductory training resources, a list of next steps after close, timelines for product kickoffs, and frequently asked questions. These helpful resources can help your new clients get started on their own, without having to wait on a customer service rep for assistance.

Upsell Drip

The upsell (or cross-sell) campaign is designed to capitalize on your existing clients. By providing your clients with information and incentives to expand the list of products they are using, you can drive more revenue with little effort. Just be sure to focus your message around the benefits of the new offering, and remember to use a tone that feels friendly and approachable to your customers.

Renewal Campaign

Renewal nurtures can be a convenient way to remind your existing customers that it is time to renew their contracts. This drip can be triggered a month (or more) before the renewal date, send multiple reminder emails over a specified period of time, and notify the assigned account manager if no action takes place. This makes it far less likely that your clients will miss the renewals on their contracts, and takes the tedium out of the process for your service reps.

How Lead Nurturing Usually Works

The benefits of implementing a lead nurturing program are pretty self-explanatory, but how does nurturing actually work? Let’s take a look at some of the mechanics behind nurturing to see the steps involved in setting up a successful nurturing program.

1. Choose the type of campaign you would like to run. As discussed in the previous chapter, there are several different types of programs you can run based on what you want to accomplish. Are you hoping to revive inactive leads? Remind your current clients that renewals are fast approaching? Your next steps will hinge on this initial decision.

2. Choose the list you would like to nurture. Lists and segmentations are the reason that drip emails can be so highly targeted. If you want to nurture a specific segment of your database, sort these prospects or clients onto the same list. Need some inspiration to get your wheels turning? Try segmenting by specific locations, certain product segments, new users, or leads who have been cold for longer than six months. You can use logic rules to filter your prospects accordingly; this will also ensure any new prospects entering your database are evaluated and added to the campaign automatically.

3. Build up your flow and decide on your content.

Once you’ve decided which list to target with your campaign, you’re ready to develop your drip campaign and choose your content. There are several items to consider here:

• How often will you be sending drip emails to this list? This will depend on the type of campaign you’re running. If you have a long sales cycle and are targeting a list of inactive leads, consider spacing emails further apart. Other emails, like training emails or time-sensitive renewals, might be spaced closer together. As a general rule of thumb, we recommend sending emails between six and 30 days apart (to prevent sending more than one email in one week, or going more than a month between touch points).

• How complex do you want your drip campaigns to be? Your nurturing tracks can be as simple or as complicated as you want — it all depends on the drip logic that you create. Nurturing campaigns can be set up linearly, where prospects will progress through them in straight lines, offering different action points to different capture pages, groups, blogs, profile page to eventually bring them all into the social environment of Markethive where the ultimate nurturing occurs.

• Don’t forget Markethive. With capture widgets that can be embedded into blogs, capture pages, landing pages, etc. any auto responder can easily branch but should always lead to your leads (that are not Markethive Members) to become Markethive Members, where the extreme nurturing takes place.

• What will trigger each prospect to move to the next stage of the drip program? Lead nurturing is a type of trigger-based marketing, a technique that allows marketers to deliver highly relevant messaging based on a prospect’s response or reaction to an offer. Marketers can use many differing incentives to pull from your flat leads list (limited to a name, email), whether in Markethive, Aweber, Get Response, Mail Chimp, etc. to come into the extreme nurture environment of Markethive.

Markethive the ultimate Lead Nurturing environment:

You invite a list of customers to register for an upcoming webinar. Those who register are thanked and sent a related blog post. Those who do not open their email or respond are undetected. Markethive uses only good email practices. Put spying agents into an email to determine if it gets opened goes against our privacy policies and good email practices.

A prospect on an early-stage education nurture accesses your latest e-book offer, views several key pages on your Markethive blog, or registers into your Markethive capture page to view a video. Their value shoots up quickly as they finally enter into the Markethive environment! Email drips should always include invites to join Markethive Membership. You get the upgrade notification, and quickly connect with her, seeing her activity history so you understand exactly what she’s interested in.

Markethive invented Inbound Marketing. We did this back in the 1990s with a company called Veretekk. Our primary drive was we found spam, telemarketer calls and email violation (bad email practices) wrong, distasteful and not effective. Back then the standard procedure was to buy a database, spam them, cold call them and beat them over the head. This did not work, violated my “Do Good” policies in general.

In building the first Inbound Marketing, I focused on attracting traffic and offering them valuable services for free in return for their contact information. Once subscribed to a traffic portal we nurtured them to subscribe to the “whole enchilada” the Veretekk membership, where we trained and empowered them and most upgraded there to become paying subscribers and advocating zealots.

That was 20 years ago. A lot has evolved, but the underlying principles of integrity and good practices still remains foundational to Markethive.

Thus we built the Inbound Marketing platform (Markethive) to always result in the “lead, prospect” to ultimately enter into the Markethive community where true nurturing can occur in the social environment. We offer this alternative so we can avoid utilizing email sniffing techniques that in the opinion of email security companies like SORBs and IronPort are violations of privacy and considered bad email practices.

How does an email sniffer work? When an email is sent it will have a 1 pixel coded image that alerts a script on the mother server when it displays. All image displays draw upon the server and live a log footprint, IP address, date stamp as well as other information transferred that is  found in that image name string.

This is akin to spying and is why email clients like Gmail default your email to NOT display images. The only thing an email sender should tract in an email is its deliverability or if it bounced and why. (ie: Spam, Mail Box Full. No such client “server to server codes”). And we do report that data in our system.

This is an example tracking image link:

Enough said? Markethive offers Good Practices and a better Lead Nurturing environment and solution. There are no shortcuts with Markethive. We always do it right.

Thomas Prendergast

CEO  Markethive Inc.

Lead Nurturing according to Markethive

American Imperialism (corruption and Obama) has finally destroyed America

Barack Obama may have finally destroyed America’s #1 advantage

In July 1944, just weeks after the successful Allied invasion of Normandy, hundreds of delegates from around the world gathered in Bretton Woods, New Hampshire to determine the future of the global financial system.

The vision was simple: America would be the center of the universe, and every other nation would revolve around the US.

This arrangement ultimately led to the US dollar being the world’s dominant reserve currency which still remains today.

Whenever a Brazilian merchant pays a Korean supplier, that deal is negotiated and settled in US dollars.

Oil. Coffee. Steel. Aircraft. Countless commodities and products across the planet change hands in US dollars, so nearly every major commercial bank, central bank, multi-national corporation, and sovereign government must hold and be able to transact in US dollars.

This system provides a huge incentive for the rest of the world to hold trillions of dollars worth of US assets– typically deposits in the US banking system, or US government bonds.

It’s what makes US government debt the most popular “investment” in the world, why US government bonds are considered extremely liquid “cash equivalents”.

As long as this system continues, the US government can continue to go deeper into debt without suffering serious consequences.

Just imagine being totally broke… yet every time you want to borrow money there’s a crowd of delighted lenders eager to replenish your wallet with fresh funds.

This may be the US government’s #1 advantage right now.

You’d think that they would be eternally grateful and take care to never abuse this incredible privilege.

But no… not these guys.

In fact, they’ve done the exact opposite. Over the last eight years the US government has gone out of its way to eliminate as much of this benefit and alienate as many allies as possible.

They’ve abused the trust and confidence that the rest of the world placed in them by racking up record amounts of debt, waging indiscriminate wars in foreign lands, and dropping bombs on children’s hospitals by remote control.

They’ve created absurd amounts of regulations and had the audacity to expect foreign banks to comply.

Plus they’ve levied billions of dollars worth of fines against foreign banks who haven’t complied with their ridiculous regulations.

(Last week, for example, New York state financial regulators fined a Taiwanese bank $180 million for not complying with NY state law.)

And they’ve threatened to banish any foreign banks from the US financial system who don’t pay their steep fines.

Abuse. Deceit. Extortion. Not exactly great ways to win friends and influence people.

It’s as if Barack Obama pulled together the smartest guys he could find to make a list of all the ways the US government would have to screw up in order to lose its enormous financial privilege… and then he went out and did ALL of them.

The US government is practically begging the rest of the world to find an alternative to the US dollar and US banking system.

Even the government of France, a key US ally, called into question continued US dominance of the global financial system after the US government slammed French bank BNP Paribas with a $9 billion fine.

There have already been some attempts to displace the United States in the financial system.

China has been aggressively setting up its own competing financial infrastructure, something called the China International Payment System.

It’s been a slow start for the Chinese, but they’re building momentum. Though I’m not sure China is the answer in the long run.

While banks around the world may not care for the long and strong arm of the US government, the Chinese government doesn’t exactly inspire trust either.

But now there really is an alternative. Technology.

Ripple, a blockchain-style protocol that’s funded by Google Ventures (among others), is now being utilized by international banks to send and receive transactions directly.

The way international bank transfers work now relies exclusively on the US financial system.

Large foreign banks have what’s called a “correspondent account”, typically at a major US bank like JP Morgan, Citibank, etc.

A correspondent account is essentially a bank account for other banks. Our company holds funds at a bank in Singapore, for example, whose US dollar correspondent account is at Bank of New York Mellon.

Foreign banks’ US dollar correspondent accounts are typically at major Wall Street banks because that’s the epicenter of US dollar transactions.

So when a bank in Australia sends US dollars to a bank in South Africa, that payment actually flows from the Australian bank’s correspondent account in the US to the South African bank’s correspondent account in the US.

The entire transaction effectively takes place using the US banking system.

Again, this gives the US government enormous power over foreign banks. Any foreign bank that doesn’t do what Uncle Sam commands can be excommunicated from the US banking system.

And without access to the US banking system, a foreign bank will be unable to transact in US dollars, and hence unable to conduct any global business.

This is a death sentence for a bank. The US government knows this and has been blackmailing global banks for years.

But now technology is providing another option.

Banks don’t have to use the US banking system anymore; they can send real-time payments internationally using the Ripple protocol.

Two months ago a Canadian financial services company sent the first-ever institutional cross-border payment to a German bank.

This isn’t some wild theory or conjecture. It’s actually happening.

Just this morning a group of 15 banks in Japan signed up to start using Ripple, and dozens of banks plan to use the protocol within the next six months.

The technology is cheaper. Faster. Superior. And it doesn’t come with any US government strings attached.

So it seems Uncle Sam may have finally shot himself in the foot for the last time.

 

Original Article appeared here:
https://www.sovereignman.com

BY: Simon Black

August 23, 2016

Santiago, Chile

American Imperialism (corruption and Obama) has finally destroyed America

Inbound Marketing For Dummies

Inbound Marketing For Dummies "or"

When Out Bound Marketing and I separated our ways for good!

In 1996 or there about, I was approached by a well-known marketer, David D’Arcangelo. We were associates at that time in the Network Marketing business and we both lived in San Diego. He pitched me on a new deal he felt was a considerable advantage in the industry, had an organization begun (He has a large sphere of influence from his radio shows). He was proposing he run major ads in papers like USA Today, etc. and round robin the incoming leads to the new distributors. He felt that he and I could work together on this and build a sound solution for the ‘rank and file” recruits. With his name and advertising and the advantage I had because I owned a big marketing system (which came to be known as Veretekk).

I enrolled about 10 people based on this agreement and we scheduled our first tele bridged conference call. My wife Annette (my girlfriend at the time) and I were excited before the call began. On the call nothing was said about a Co-op distribution round robin. What did transpire, was David took control of the call from me, then quickly introduced his friend John Green and pitched the leads John Green was selling from CuttingEdgeMedia (This is my recollection).  John Green and David claimed they were awesome pre interviewed leads and cost $20 each.

Annette immediately expressed her anger that we had been baited and switched, and the call was a disaster. I was also angered as I have always found buying leads a foolish pursuit. Ho9wever, this time< I wanted to use these leads to conduct a real survey.

I paid for 100 leads, about $2000 for the 100 super hot, pre interviewed hot ready to join my business leads. I also bought the USA Today white pages on CD Rom as a control subject.

I spent 4 weeks and tracked the results in an Excel Spread sheet. I called every lead in that database. I called everyday of the week. At 3 different times for each lead at 10am, 2pm, and 6pm. I also called Saturdays at 12 noon and 8 pm in their time zone until I actually talked to someone.

Of the John Greene leads 80% of the list was contacted. 20% never answered or numbers were disconnected or wrong numbers. Of the remaining 80% I was able to talk to 80% said very nasty profanity at me, demanded I remove them from the list, and were extremely angered and some threatened me with legal action. Even when I explained I was doing “lead” research, told them who sold them and that they were supposedly interviewed.

Not one was interviewed. Either they called me a liar or the provider a liar or said they had no recollection of being interviewed. There were 2 out of the 100 who expressed some interest in the business, but further calls were never answered and nothing ever came from these halfhearted interests.

USA Today leads

In sharp contrast I must report on the 100 names and phones numbers I pulled from the USA Today white pages disk as a control to the research. Of the 100 I called on the same routine, 97% connected. Not one of them expressed anger, called me names or hung up on me. Most of them were still not interested, but I did get 12 very interested to join and 3 actually did join.

This is Outbound Marketing

This technique to cold call is a daunting process even back in the days, even for professionals. Today it is virtually a total waste of time. When people do answer and don’t know who you are 96% just hang up. The others usually take some time to insult you. It is over. Outbound marketing is now a total waste of time and money.

It is time to understand Inbound Marketing

So I have produced this blog and video for the Dummies out there. It is Inbound Marketing for Dummies. If you are ever going to find success, you are going to have to embrace, understand and intitiate the process called Inbound Marketing.

You are in luck, because Markethive is one of the top state of the art, “Inbound Marketing” platforms in the world and it is the only one that is free!

Inbound Marketing For Dummies

By now you probably heard some of the buzz about inbound marketing. But just what exactly is it?

Inbound marketing is like marketing with a magnet vs. a megaphone.  Its marketing based on quality content, that attracts a steady stream of qualified leads.

At this point and time outbound marketing has completely lost it edge. Did you know that the average person sees anywhere from 3000 to 20,000 outbound advertisements per day? No wonder no one is paying any attention.

Shouting at your audience with a megaphone is no longer the most cost-effective or productive way of marketing your business, Inbound Marketing is.  The cool part is that inbound marketing methods are almost always less time-consuming and less expensive than traditional lead generation methods.  

Not only are they cheaper but they are more effective.  Inbound leads are eight times more likely to become customers, and close at a much higher rate.  In fact while outbound marketing has an average closing rate of 1.7%, inbound marketing has an astounding closing rate of 14.6%.

All that savings means the companies that Focus primarily on inbound marketing, typically spend 62% less per lead than companies that don't.  So how does it work?  

Think of it like a giant funnel, prospects come in at the top, happy customers come out the bottom.  Today 88% of consumers are conducting their own product research online before making a purchase.  

Therefore the key to being found and trusted on the web is generating relevant content to what people are searching for.  This is the first part of our inbound marketing funnel.  Once you have their attention we need to capture their information.  

Generally this is done with more awesome content in the form of digital media such as free offers, articles, case studies, videos, free services and more.  The next part of our marketing funnel is where we create an automated system, by which we turn these qualified leads which came in from our offers into Happy paying customers, who refer more new customers because of all the awesome content you're putting up.  

At Markethive we deliver inbound marketing methods such as SEO, Broadcasting, Capture Pages, Social Media, massive reach, Work Groups, Co-op Advertising videos, and so much more, to establish you as the authority in your industry, and create a client magnet that will generate a constant stream of qualified leads just for you.  Let us help you to establish an online presence, attract new leads, and convert prospects all on autopilot.

Marketing Manager Staff

 

 

 

Inbound Marketing For Dummies

Markethive Groups

Markethive Groups The Champion of the Cottage Industry

cot·tage in·dus·try

noun

noun: cottage industry; plural noun: cottage industries

a business or manufacturing activity carried on in a person's home.

Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme.

Unlike Facebook, Groups is the center of all the tools of the system. Let’s start with the blogging platform.

1. The Group blogging platform is a unique platform published to from the group members who choose to publish to that platform. The Markethive blog system also utilizes plugins so that content can be directed to one or more WordPress blogs.
   
   This allows you to build a team of marketers all working together for a common cause contributing content for the Markethive blog platforms and WordPress distribution (reach).
   
    


2. SEO Backlinks management is another group function where the group organization utilizes the Backlinks system to build white hat links for specific campaigns.
   
    


3. Co-op Advertising Campaigns Financing: Press releases, Youtube video ads, Facebook Ads, Google ads can easily be financed with an internal co-op campaign.
   
    


4. Membership Management Reports: As Admin, you can review activity reports for the members in your group. Login activity, blogging in the group, Backlink activity, Massaging responsiveness, etc. Allow decisions based on activity to determine ejecting non responsive members.
   
    


5. Rotators: Used to distribute traffic coming to the Group blogs, or Co-op traffic to designated sites or capture pages. Or distributed traffic for any reason. Similar to the Co-op campaign is the ability to acquire leads, customers or distributor in a co-op function and distribute the leads, customers, etc. accordingly.
   
    


6. Asset Map: A management system whereas displays the relational connections between, capture pages, profile pages, blogs, social networks, press releases etc.
   
    


7. Group Messaging: Communication with your group members is well managed with the group function messaging system.
   
    


8. Replicating PDF documents:

 

A Markethive group is like a Cottage Industry. You can use Groups to build a startup business, a professional service, a power network marketing team, nothing like it before, like building a startup service with no overhead. This is the promise of the new Market Network (contrasted to the old Social Networks) That is exactly what Markethive is.

Case in point: Chris Corey, Annette Schwindt, Stephen Hodgkiss and I have formed a new corporation called Wavefour Inc. This corporation is negotiating a marketing campaign with a new client that is hiring us to run an agent acquisition, reach, Craigslist, capture page campaign, having the potential to create over $500k for us when we reach target. This is exactly why we built Markethive, a market environment designed to incubate, support and enable small, moderate and large business.

And Markethive Groups is the epicenter of all of this. Welcome to the new Market Network of the future. Markethive!

Marketing Department

Markethive Groups

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: Sean Gallagher – 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.

But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

The spy in your inbox