The Drink Coffee Make Money Customer Centric Option
I am the founder and creator of MarketHive, an inbound marketing platform social network for the small business and aspiring entrepreneurs. I have been on the Internet since 1988 and involved in Network Marketing since 1992.
I am an active advocate for Customer Centricity. I have written books and many articles regarding the power of this agenda. Unfortunately, almost all Network Marketing companies reject the customer model and embrace the company model of selling the dream to future distributors, until now.
Amazon is probably the best example of Customer Centric. To them, the customer (not sales people, not distributors, not staff or employees) are central and the most important asset to the company. They believe and practice that the “customer” is the most valuable asset to the company.
Customer Centric companies reach out and meet their customers via many active social networks, interact with them and address and solve their issues.
Accessible on all platforms: Facebook (https://www.facebook.com/Valentuscorp) LinkedIn (https://www.linkedin.com/company/valentus) Google (https://plus.google.com/+valentus) Twitter (https://twitter.com/valentuscorp) Youtube (https://www.youtube.com/user/valentus) Markethive (https://markethive.com/group/valentus) Mobile Aps and company texting and chat protocols.
A Customer Centric Network Marketing company offers systems to build customers for their distributors. They focus on having a ratio of 1000 customers per distributor. Thereby building a long term stable platform for the distributors, where customer retention is strong and reached rates into the 80 percentiles.
Customer Centric Network Marking companies build and offer services to support the customer acquisitions like the following list.
A Viable and Competitive Product
The Virtual Warehouse
Customer and Lead co-op acquisition
Becoming an E Retailer (automated back office shipping)
800 telemarketing service platform
API (Application Programming Interface). Distributor selling on Amazon, Ebay, Alibaba, etc.
Retail Sales Only Sites (Widgets and actuals)
Social Marketing Aps and systems
Training and videos
A presence on all popular Social Networks, engaged, active and current.
In Video
In Summary;
With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.
Not today (Well actually maybe it has arrived).
It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook Google, PayPal etc.
It is my agenda and life dedication to bring this change element to this industry. I believe Valentus is a forward looking company with innovative and visionary leadership from its CEO David Jordan.
Markethive
The change element or the catalyst to help push this change is Markethive. And as the owner of Markethive, I will use this powerful platform to bring this change with Valentus. And you are invited to join me. It should be a fun and very profitable relationship.
Several years ago I was introduced to a personality assessment that I now feel is a must take for everyone. It's called the Kolbe A Index. I was attending a financial services seminar in New Hampshire and the Kolbe test was required to attend. At the time I was an independent insurance agent specializing in medicare supplement plans. I had become pretty well versed in medicare due to family circumstances and I had researched tons of information on the topic. Little did I know at the time, I was naturally good at researching and systematizing content. However, it may have been hurting my sales performance.
You see, I discovered my highest natural trait related to the Kolbe test is a Fact Finder. From my perspective, I wanted people to know all the facts and I mean all the facts. Well, this would be great if I'm working with an Engineer or fellow fact finder but I'd be putting everyone else to sleep. I was not connecting effectively with my clients
When I discovered what made me tick it was easier for me to communicate my message to others in an effective way. Suddenly, my sales took off. It's important to know how & where you naturally fit in related to your personal & professional life. You can discover your natural profile with the Kolbe A Index. This is an awesome self discovery tool.
So what is the Kolbe A Index? From their website:
“A 36-question assessment that measures a person's instinctive method of problem solving. The Index result describes an individual's natural strengths and includes a customized audio interpretation offering suggestions on how to leverage these talents to achieve greater personal and professional success.”
One of the most important things you can discover about yourself is what you're naturally good at accomplishing. Think about it, it just makes logical sense. If you're innately good at crunching numbers…it comes easily to you, you're not going to feel stressed. Related to the career path you take, this is vitally important to know and the sooner you know the better.
If you're thinking about starting a business for yourself, don't overlook this important step. Discover what you are naturally good a doing. Explore careers that are in line with who you are and eliminate a potentially poor career or business choice. Knowing the road you should not travel is just as important to understand as selecting the right path.
I highly recommend the Kolbe A Index assessment http://www.Kolbe.com
How many famous restaurants do you know which were sold to new owners who claimed that they were going to continue the tradition that made the restaurant famous in the first place? Probably at least a few, right?
How often did those promises really work out? Probably they usually didn't, right?
Well, get ready to watch LinkedIn(LI) change because it was just bought by none other than Microsoft (MS). And by the way…how many people (other than some of their employees) consider MS their favorite company? I mean, did Skype get any better after MS bought it?
The news, here, says that MS paid $26B for LI and that they wanted it as part of their efforts to (you've heard this before) diversify. MS must have been very serious about getting LI because they paid 3X for it what the paid for Skype.
I was just thinking yesterday how so much of the content on the internet is useless crap. But of course the LI product and it's oft-touted uniqueness, i.e. its network of supposed 'professionals' who are eager to make deals with like-minded, professionals, is much different than the drama and silliness that has made so much money for Facebook and other time-wasting social media sites.
The question for loyal users of LI is, "How much will it change… and how?"
Markethive has fused the Social Aspect of Entrepreneurs with a state of the art very powerful Marketing platform for free. Email Autoresponders, Capture Pages, Blogcasting, etc.
Attain top SEO and reach billions of people on the Social Networks is a typical day for the Entrepreneur at Markethive
The Force Multiplier
When you gather the troops of Entrepreneurs as a family, with a common goal, the power of the Inbound Marketing of Markethive explodes exponentially.
Broadcasts in the trillions begin to happen, reaching SEO results unheard of and building lifelong partnerships with other Entrepreneurs is Markethive.
I started using Markethive a few months ago. The Tools are incredible, rotators, tracking, coop press releases, email autoresponders, capture pages, the blog platform is genius, the knowledge shared and the family of other entrepreneurs just makes the results of marketing with Markethive the very best.
It is all free, because they fund the system with advertising and then share 50% of the advertising with us in the affiliate program.
Steve Smith
I made this "first generation" capture page in the Markethive Blog system, to show you what can be done. It is swipe-able, so please use it for your own benefits. Make sure to change out the capture widget code! You need to remove this TAG too.
At one point the decision or revelation became the foundation of the Markethive blogging system. Markethive would make WordPress better.
Let me explain. At one time we considered creating a blog software solution, (Blog Press) with templates that would compete with WordPress. I know, stupid. But at the time, there were many who thought it was a good idea.
The argument went like this, “Joomla, Drupal, Blogger, Typepad, etc.” offer others options so we should too. OK, I said, but then the list of competitors grew from WordPress to a much larger list, and not only did it make us another “ME TOO” company instead of an innovative cutting edge customer centric juggernaut.
I made the decision to “not” jump in as yet another standalone (CMS) blog platform like Word Press, but rather to create a powerful system to make Word Press and other CMS far more manageable, with the goal to make them better. Particularly functioning on making the world heavy weight Word Press even better by enhancing the WP platform with a supporting blog platform so multiple content could be constructed with partner contributors, so we could build a Broadcasting system utilizing literaly millions of members social networks, so we could build massive WordPress sites by many members in collaboration producing powerful SEO campaigns.
The whole idea has manifested as one of the most powerful blog collaboration Inbound Marketing systems ever devised, and that is Markethive.
Our roll being to fuse a powerful vertical targeted social network of Entrepreneurs, thereby making the Word Press and other CMS system powerful by the very spirit of the Rise of the Entrepreneur!
The following lists have become our goal to support the top contenders with plugins, widgets and collaborative power and function.
But the video tells it all.
Choosing blogging software can be a scary process, especially if you are new to blogging. There are many different types of engines and content management systems (CMS) that could be used. Picking the software that you’ll need is not an easy task, given the wide variety and types on the Web today.
There are many different aspects to consider when choosing which blogging software to pick. For instance:
Programming language.
Many blog platforms run on either PHP or Rails, but you can find just about any flavor of programming language you are looking for.
What features you’ll need.
The type of software you might choose is very dependent on the type of blog you are going to run. Some blog software is geared more towards new users, while others are more developer and designer-friendly. It’s a matter of finding software based on the features you need.
The size of the software’s community.
If the software community is larger for one blogging system and much smaller and less active than another, the more active community is usually a better choice for software. More active users within the development community means more improvements on the code base, in a faster time frame.
The age of the software.
The age of the software shows the maturity of the blogging platform. Young projects are more unstable, and are more likely to have bugs.
If you are planning on extending the blog.
If you are thinking about adding things like forums, a store, or some other feature to your blog, some blogging software will be more suited to fill that need than others.
The blog software that you choose can have a big impact on your blogging. It’s important to choose the right software in the very beginning, so you can avoid the hassle of migrating to different engine later on. Here are the pros and cons of the 10 most popular blogging systems.
Here is the list of the top 10 blogging CMS solutions:
1.Wordpress
Alexa Rank (276)-45
WordPress is the most famous and widely-used blogging platform. It features a very intuitive web-based installer so anyone from skill level novice to expert can quickly install the software without any hiccups.
The WordPress community is a major asset to the blogging software. It has one of the largest and most passionate communities of developers and users, so one could find just about any theme or plugin imaginable. The possibilities for extending the software are endless, and many web sites and services have used the WordPress code base to build entirely different applications. WordPress also features integration with Akismet, one of the most effective spam protection systems for blogging software.
WordPress makes it easy for new bloggers to not only install the software, but also to download and install automatic upgrades to plugins with only one click. The learning curve for WordPress is fairly minimal, and if a new user runs in to problems, they can always check the extensive documentation. WordPress is perfect for the new blogger who wants to get his feet wet installing their first blog software, or the advanced developer who’s looking to extend the stable code into something entirely different.
If you are wanting to start a multiple-blog site, you can also check out WordPress MU. WordPress MU is the same code base as the mature WordPress single blog code base, with some added functionality.
2. Drupal
Alexa Rank (2,497)-17
Drupal isn’t your typical blogging software. While it has an incredible community behind the code and many blogs use it for blogging software, it’s not just blogging software. Drupal is community software.
Drupal really shines as blog software for a blogging community. Performancing is a great example of using Drupal as a community of blogs. Whether you are wanting to power one blog to a 100, Drupal is an excellent choice.
Another strong point about Drupal is the versatility of the software. It comes packaged with a robust user system, but also a lot of community-friendly features like forums, books (for creating documents in a “book” structure) and a tracker which allows you to follow updates and content that other users have published recently.
Drupal also comes with a large community of developers and modules. With these modules, one could build any type of site or add nearly any sort of functionality to their Drupal installation. Many top-notch sites use Drupal to publish their multiple blogs and user communities. Performancing, Spread Firefox, The Onion, and Ubuntu and others.
Drupal is the perfect blogging software for anyone wanting to add a community to their blog with forums and extensions.
3. Joomla
Alexa Rank (2,689)-570
Joomla is a CMS that is similar to the community-friendly Drupal, and gaining traction every day. While Drupal is geared more towards developing community-flavored sites and blogs, Joomla seems to be geared more towards ecommerce (you can read more about the comparison between Joomla and Drupal here).
Regardless of their differences, Joomla is very much like Drupal in the fact that it’s easy to get anything from a simple site to a community blog in minutes. Joomla has a vibrant development community which has created many extensions.
Joomla is perfect for anyone wanting to build a blogging community site, or add ecommerce functionality to a blog.
4. ExpressionEngine
Alexa Rank (12,422)-2,466
ExpressionEngine is a very robust blogging platform, but isn’t free. The best feature about ExpressionEngine is the feature to publish multiple websites, either using different subdomains on a single domain, or across multiple domains.
You could use one code base to power multiple sites across multiple domains. The software features an extremely clean and simple backend that shouldn’t confuse the blogger. Designers and developers love ExpressionEngine for the fact that it’s quite easy to hand over a site and have the client update his own blog. It’s a solid all-in-one package.
ExpressionEngine is really geared for people who are trying to start a multi-blog site, but anyone can use the software quite easily thanks to its thoughtful and elegant design. A single license costs $99.95, but if you’re running a personal blog you can download the core version of EE.
5. Liferay
Alexa Rank (26,959)+3,284
Liferay Portal is a free and open source enterprise portal written in Java and distributed under the GNU Lesser General Public License. It allows users to set up features common to websites. It is fundamentally constructed of functional units called portlets. Liferay is sometimes described as a content management framework or a web application framework. It comes with certain portlets preinstalled. These comprise the core functionality of the portal system.
The reasons to use Liferay Portal for your website are simple: it provides a robust platform to serve your site to all clients, be they desktop, mobile, or anything in between; it provides all the standard applications you need to run on your site; and it provides an easy to use development framework for new applications or customization. In addition to this, Liferay Portal is developed using an open source methodology, by people from around the world. The code base is solid, and has been proved to be reliable and stable in mission critical deployments in diverse industries.
6. DotNetNuke
Alexa Rank (32,058)-238
DotNetNuke is an open source platform for building web sites based on Microsoft .NET technology. It is written in VB.NET and distributed under both a Community Edition BSD-style license and a commercial proprietary license. The Community Edition is a popular web content management (WCM) system and application development framework for ASP.NET, with over 6 million downloads and 600,000 production web sites as of October 2010. More than 8,000 DotNetNuke apps are available for purchase on Snowcovered.com. DotNetNuke.com has over 800,000 registered members as of October 2010.
Major Features:
Distinguishes between community (common features) and enterprise (full set of features) editions.
Various modules, and data providers.
Provides language packs for about 60 languages.
Customizable through skins and templates.
7. MODX
Alexa Rank (32,333)+1482
Modx is not just an open source CMS but also a web application framework. Raymond Irving and Ryan Thrash began the MODx CMS project in 2004 as a fork of Etomite. In 2008 MODx users created a new logo and branding for the project. Now MODx allows for full segregation of content (plain HTML), appearance and behavior (standards compliant CSS and JavaScript) and logic (PHP, snippets).
Major Features:
As with Joomla, modx officially supports only MySQL database.
Not just CMS but a PHP framework for Web.
Freedom to choose jQuery, Mootools, ExtJS, Prototype or any other JavaScript library.
Supports PHP 4.3.11 and above.
Complete control of all metadata and URL structure for SEO (Search Engine Optimization).
Unlimited hierarchical page depth.
Can create custom fields and widgets for templates.
Role-based permissions for the Manager.
Ability to customize the Manager on a per-deployment basis.
Ecommerce integration via Foxy Cart.
Extensions: 622, also known as add-ons.
8. concrete5
Alexa Rank (33,631)-292
Concrete5 is an open source CMS started in 2003 as a rapid-design approach to building the now-defunct LewisAndClark200.org, the official site for the Ad Council's National Council for the Lewis & Clark Bicentennial. Concrete5 is developed in PHP and is distributed under MIT software license.
Concrete5 features in-context editing (the ability to edit website content directly on the page, rather than in an administrative interface or using web editor software). Editable areas are defined in concrete5 templates which allow editors to insert 'blocks' of content. These can contain simple content (text and images) or have more complex functionality, for example image slideshows, comments systems, lists of files, maps etc. Further addons can be installed from the concrete5 Marketplace to extend the range of blocks available for insertion. Websites running concrete5 can be connected to the concrete5 website, allowing automatic upgrading of the core software and of any addons downloaded or purchased from the Marketplace.
9. Typo3
Alexa Rank (36,110)-8,334
TYPO3 is a free and open source CMS released under the GNU General Public License oriented to small to mid size enterprise-class users. TemplaVoila is an alternative template engine extension for TYPO3. A graphical mapping tool for creating templates is included, an alternative page module, the ability to create flexible content elements and an API for developers. New content element types can be created without programming. TemplaVoila facilitates more flexibility for maintaining web pages than TYPO3's standard templating, while making it possible to enforce a strict corporate design and allowing editors to work with content more intuitively.
Delivered with a base set of interfaces, functions and modules, TYPO3's functionality spectrum is implemented by extensions. More than 5000 extensions are currently available for TYPO3 for download under the GNU General Public License from a repository called the TYPO3 Extension Repository, or TER.
TYPO3 can run on most HTTP servers such as Apache or IIS on top of Linux, Microsoft Windows or Mac OS X. It uses PHP 5.3 or newer and any relational database supported by the TYPO3 DBAL including MySQL, Oracle, PostgreSQL, and others. Some 3rd-party extensions – not using the database API – support MySQL as the only database engine. The system can be run on any web server with a modern CPU and at least 256 MB RAM. The backend can be displayed in any modern browser with JavaScript. There is no browser restriction for displaying user-oriented content generated by TYPO3.
10. Alfresco
Alexa Rank (36,854)+2,483
Alfresco is an open source enterprise content management system for Microsoft Windows and Unix-like operating systems. Alfresco includes a content repository, an out-of-the-box web portal framework for managing and using standard portal content, a CIFS interface that provides file system compatibility on Microsoft Windows and Unix-like operating systems, a web content management system capable of virtualizing web apps and static sites via Apache Tomcat, Lucene indexing, and jBPM workflow. The Alfresco system is developed using Java technology. John Newton (co-founder of Documentum) and John Powell (a former COO of Business Objects) founded Alfresco Software, Inc. in 2005.
11. b2evolution
Alexa Rank (80,628)-14,427
b2evolution is another blogging platform that allows for a single installation of a blog, or a whole network of blogs, right out of the box. b2 probably has the weakest developer community behind it, with only a 200+ plugins (compared to Joomla’s 3,400+).
The software features a very easy-to-understand backend, ideal for beginners. b2 also has has a built in stats feature, which is something most blogging platforms don’t have out of the box. The software also features a post editor with a very minimal WYSIWYG editor, which is perfect for a beginning blogger.
While the b2 developer community may not be very large, it has a very promising code base and many people still use b2evolution to power their blogs and blogger communities.
The Irrelevant Others
Plone.org
Alexa Rank (102,395)+10,174
cmsmadesimple.org
Alexa Rank (104,671)-32,048
umbraco.com
Alexa Rank (116,439)-16,212
ez.no
Alexa Rank (154,173)-43,687
movabletype.org
Alexa Rank (174,802)-9,166
textpattern.com
Alexa Rank (187,704)-45,048
Being Irrelevant,
mephistoblog.com
Alexa Rank (8,419,219)-2,169,053
There is no other blogging platform, that integrates support for all Blog CMS systems, engages social networks so reaches high into the stratosphere, nor institute a learning environment so building competent content teams is easily achieved.
Publicity is crucial when running a business, whether your business is located offline or on the Internet. When a business has little or even no budget to promote, "Press Releases" are the most advantageous method to promote your business.
Writing press releases has become a good way to drive targeted traffic to your website. In fact, if you are not writing press releases you are missing the best way to boost targeted web site traffic to your website.
Online press releases provides a good platform to reach massive online communities. A well prepared press release would attract journalists and is well optimized for distribution to a targeted audience.
The following are the three effective ways to increase targeted traffic to your website.
Press Releases can create hundreds of back links to your website.
By publishing press release to News services on the Internet, you can get links from highly rated web sites. Additionally, press releases will be picked up by other sites too that have similar content which creates even more links pointing to your site.
Generating the links around the web towards websites increases its page rank automatically. Since the page rank goes up the higher site will be ranked in the search engines. As a result, more traffic will be driven to the website from the search engines.
Regular press releases distribution about the website will emboss a brand name at the forefront in minds of the people. Keeping a business in front of the public is one of the best ways to promote a business and press releases is a great way to do so. The more often the website appears on the net the more it’s perceived as an expert in its niche.
How to draft an excellent press release:
The beginning should be solid: Remember to make your title and initial lines cover, what you want to express. The remaining part of your press release should depict detailed information.
Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example write “Search Engine Optimization” instead of writing “SEO” this would make your product name much popular.
Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider the viewer’s way: You should consider to whom you are targeting your press release for, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what’s not’?
Make your story include real facts: Avoid untrue examples and add-ons. If you find the content is using too much added extras, make it natural and real. Your press release should be in an active voice, not passive. Verbs in the active voice make your press release live.
Use only sufficient words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news releases for the Internet search engines. The finest technique to communicate your press release is to speak neatly, using regular words.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get the company’s permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information: The press release should include a short description of the company, which depicts your company, products, services and a brief history of company.
Now that you have find press releases as one of the best ways to boost targeted traffic to your website, consider using press releases as another tool in your marketing toolbox.
Being an authority figure in the online space should really be the goal of any website. When you are an authority figure you have the power to socially influence through your actions and words which means you hold a great deal of power & trust in front of your audience. The Bing Webmaster Blog recently put out a great piece on being an online authority which I think everyone should read. Please keep in mind that being an authority figure does not come from slapping together a mediocre plan. It takes though and dedication to put together a fierce action plan.
From Google:
“If a site is an authority in your industry, you can bet that it will be for Google as well. So if you’re a web designer, a link from Smashing Magazine or A List Apart helps, as a lot of other web design sites will be linking to those sites, thus causing those sites to be ‘hubs’ in the web design space.”
— Joost De Valk, Yoast
Being an authority online comes with huge benefits.
Increased rankings for individual website pages
Industry authority
Heavy online influence
Increased business
Immense traffic spikes
Basically there is no down fall to being an authority figure in any industry but if you truly want to get there you have to lay out a path in the right direction to make it happen.
Here are some great ways to get on the right path to be an authority figure in your space:
Be Knowledgeable
If you are just getting started in your space you are not going to influence anyone overnight. Authority requires seasoning and experience in a space along with being able to present that experience in the right manner in front of your target audience.
Get Active in your Community
You absolutely have to get active socially in front of your community. If you want to be viewed as a leader you will have to engage with your audience on social communities like Facebook, Twitter and YouTube. You also want to make your website a destination spot that promotes back and forth interaction. (important)
Be a Resource
You want your audience to come to you for advice and help. Once they start turning towards you for help that means they are starting to look at you in a whole new different light.
Encourage Sharing
If you want others to share your material you are going to have to share their material as well. Encourage proactive content sharing so your audience can learn from not only you but from the people around you too. This will allow you to become a central hub which is really the focus of your efforts.
From Google: (again)
Its generally held that when an engine assigns deep links to the content of your website, you’re an authority. And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.
As you produce useful content, we try to match that useful content against queries. If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time. This testing happens a lot. Hundreds of thousands to millions of times, depending on query volumes and content matches.
We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top. We’re not just talking click-through-rates here, either. We’re talking the entire signal-set that influences ranking at work here.
Do you have unique, useful content? Check.
Do you produce new content frequently? Check.
Do you have a solid history? Check.
Do you have trustworthy links pointing at your content? Check.
Do you have an active social presence? Check.
Do people retweet and like your social content? Check.
Negative Trust Influences
What can you do to your own site, or could a competitor do to you, that will nuke your trust and therefore rankings?
“I always think that links have a positive or negative value. Let’s say the BBC gives you a +10,000 and a spammy blogspot link gives you a -100, you still have a positive 9,900 score. The problems occur when the BBC get hit with a link selling penalty, if your backlinks have fallen into negative equity things go south quickly.
Get caught selling links and your link value could shift from a positive value to a negative value, so I re-visit my clients links monthly and check out what’s happening to the sites that link to them”
— David Naylor, Bronco
Buy and Sell Links – First is if you are obvious in your link buying, don’t expect to last long in the search engines. Mr Cutts is very keen on tracking down and destroying sold links. There are even some sites that are so “dirty” in Google’s eyes that a purchase in the right place and right time can nuke you over night. Don’t believe me? Ask the right people at the right conferences to show you the evidence. That’s all I am saying 🙂
Bad Neighbors – If your links are not paid but still associate you with the seedier parts of the interwebs, don’t be surprised if you are seen as guilty by association.
Comment Spam – Leave the spam up, get it indexed, and watch your results rocket to the bottom. It’s the “broken windows” theory of SEO.
Unnatural Growth Patterns – Google will look carefully at your link growth for any signs of unnatural acquisition. This isn’t to say that if you get on the front page of Digg and garner 20k visitors and as a result, 100 fresh links that you will be penalized. What is likely though is they will take a closer look if your brand new domain arrives out of the gate with one page of content and 10,000 links overnight.
Lack of Link Diversity – Are your links coming from friends and your own sites or are they arriving naturally because your content is awesome?
Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.
So the first element to emphasize is make your site evolve as naturally as possible!
“You can manufacture authority with a very intelligent link building campaign but more often than not it’s the natural growth of the site and links with other sites in the same industry that gives Google reason to trust the site.”
The Drink Coffee Make Money Customer Centric Option
WordPress meets Markethive
