How Important Are Videos To A Marketing Campaign?

 

The Emerging Importance of Videos Within Marketing Campaigns

What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?

 

First-Come, First-Buy?

Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).

 

Entertainment Value

Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.

 

Mobile Phones and Their Relation to Videos

It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!

 

Getting on the Bandwagon

Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.

 

Better Viewer Recall

This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.

Richard Tipsword
MarketHive Developer

 

Sources:

1. http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

2. http://www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

3. http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

How Important Are Videos To A Marketing Campaign?

Five Reasons Why You Should Consider Instagram in Social Media Campaigns

 

 

We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.

 

Engagement

This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.

 

Connections and Trust

Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.

 

Getting in on the Ground Floor

What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.

 

Your Market?

It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.

 

No Capital Outlay

Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.

 

The Youthful Perception

A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!

Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.

Richard Tipsword
Markethive Developer

 

Sources:

1. https://www.koozai.com/blog/social-media/6-key-benefits-using-instagram-business/

2. http://business.financialpost.com/2013/12/23/instagram-and-pinterest-are-getting-big-likes-from-business-owners/

3. http://jennstrends.com/instagram-statistics-for-2014/

Five Reasons Why You Should Consider Instagram in Social Media Campaigns

Last Chance for Pie

Get a Piece of the Pie

Markethive is the new Market Network.

You all know what a Social Network is and we can probably identify is MySpace but in reality 6^th degrees gets the distinction as the official Social Network established in  1997 (to be noted Veretekk, a social networked automated marketing platform started in 1996). With that said, the burgeoning Social Network revolution really gained steamed as Facebook and Twitter took the field and dominated the market in 2006.

Poor Myspace launched around the year 2000, but the marketing and shear investment brought Facebook to prominence crushing poor underfunded MySpace in the process. We do not want that to happen with Markethive. We are the David and we will be facing Goliaths as we move forward.

As it stands right now, we are ready to fully launch and need the capital to do the launch right and BIG! We have been pursuing venture and angel capital for several months now. Getting pretty close. But something amazing happened yesterday…..

Venture capital started pursuing us. Yes, the word is out because of the power of Markethive’s blog platform and reach, we were contacted yesterday by a capitalist who saw our broadcasts and began seeking us. And now we are in negotiations with them.

This may or may not be the final bell, before Markethive funds millions and starts the launch procedure to begin the ascension to top Market Network.

It may or may not be your last chance to hitch a ride for practically nothing. I know, $500 is a lot for people who have limited resources. But let us play the what if game OK?

LinkedIn posted 2.9 billion in revenue in 2015. That is right Two Billion 900 million in cash revenue. Markethive has all the potential to achieve that and even more. I have always believed this to be the case.

Now what is 5% of 2.9 billion? It is $145 million. Now divide that number by 250 shares (Alpha Legacy shares) and you get $580,000 dollars. That is ½ of a million dollars. I would say that a $500 contribution is a mighty small amount to leverage that potential.

Every year and growing, would that make a difference in your life? And the BOD contributors that paid $4800 for 1 share of 100 will share 20% of this potential revenue. Looks like we night be cruising toward creating 350 millionaires, doesn’t it?

BTW: There are about 10 of those 100 BOD shares still available.

Exciting times Markethive is entering. See you at the meetings.

The Alpha Legacies are limited and will be gone within a few weeks.
https://markethive.com/specials

Thomas Prendergast

CEO Markethive Inc.

 

 

 

 

 

 

Last Chance for Pie

Last Chance for Pie

Get a Piece of the Pie

Markethive is the new Market Network.

You all know what a Social Network is and we can probably identify is MySpace but in reality 6^th degrees gets the distinction as the official Social Network established in  1997 (to be noted Veretekk, a social networked automated marketing platform started in 1996). With that said, the burgeoning Social Network revolution really gained steamed as Facebook and Twitter took the field and dominated the market in 2006.

Poor Myspace launched around the year 2000, but the marketing and shear investment brought Facebook to prominence crushing poor underfunded MySpace in the process. We do not want that to happen with Markethive. We are the David and we will be facing Goliaths as we move forward.

As it stands right now, we are ready to fully launch and need the capital to do the launch right and BIG! We have been pursuing venture and angel capital for several months now. Getting pretty close. But something amazing happened yesterday…..

Venture capital started pursuing us. Yes, the word is out because of the power of Markethive’s blog platform and reach, we were contacted yesterday by a capitalist who saw our broadcasts and began seeking us. And now we are in negotiations with them.

This may or may not be the final bell, before Markethive funds millions and starts the launch procedure to begin the ascension to top Market Network.

It may or may not be your last chance to hitch a ride for practically nothing. I know, $500 is a lot for people who have limited resources. But let us play the what if game OK?

LinkedIn posted 2.9 billion in revenue in 2015. That is right Two Billion 900 million in cash revenue. Markethive has all the potential to achieve that and even more. I have always believed this to be the case.

Now what is 5% of 2.9 billion? It is $145 million. Now divide that number by 250 shares (Alpha Legacy shares) and you get $580,000 dollars. That is ½ of a million dollars. I would say that a $500 contribution is a mighty small amount to leverage that potential.

Every year and growing, would that make a difference in your life? And the BOD contributors that paid $4800 for 1 share of 100 will share 20% of this potential revenue. Looks like we night be cruising toward creating 350 millionaires, doesn’t it?

BTW: There are about 10 of those 100 BOD shares still available.

Exciting times Markethive is entering. See you at the meetings.

The Alpha Legacies are limited and will be gone within a few weeks.
https://markethive.com/specials

Thomas Prendergast

CEO Markethive Inc.

 

 

 

 

 

 

Last Chance for Pie

  A First in the Market

An Opportunity We Will Fund For You*

We Will Build Your Downline

And You Keep All The Profits

*requires a phone interview to qualify

---

For the first time ever.. there is a network marketing company out there who niche is in a multi-billion dollar industry that allows its representatives to buy product in bulk at a price below wholesale and sell it high. The market value is greater than the cost to the distributors. This creates retail customer acquisition with return buyers. 

Recent studies show customer centric companies are 60% more profitable than other companies who are not focused on the customer. 90% of marketers believe that individualization with the customer is a priority- the more personanl the approach; the greater chance there will be a positive response. 

When we look at this from a customer's perspective, what is it that keeps us as customers receiving good and services from a company for years to come? The answer: The level of customer service and support received for the length of the relationship.  No one in their right mind would stay with any company that provided poor customer service. I think this is something we all can agree upon without debate. 

Here is an article about what our team of entrepreneurs is doing to create customer centricity within our network marketing company.  You can read it here. 

Want us to build it for you? TAP here

 

Thomas Prendergast

CEO

Markethive, Inc.

A First in the Market

12 Tips for “Psychological Selling”

12 Tips for “Psychological Selling”

http://markethive.com/chriscorey

Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs.

What nonsense! I can’t even figure out why the guy at the pet store puts 75 cat food cans in one bag and a tiny box of treats in another so that I lurch to my car leaning to one side. How can I possibly summarize human psychology in a few bullet points?

People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling copy.

1. People make decisions emotionally.

They decide based on a feeling, need, or emotion, not through a logical thought process. That’s why intangible benefits are the keys to persuasion.

When you’re writing, you should ask yourself, “What is the emotional hot button here?”

2. People justify decisions with facts.

Example: a man sees an advertisement with a photo of a sports car and instantly falls in love. However, he can’t bring himself to buy the car based on a feeling, so he reads the copy for technical details about the powerful engine, safety features, and low maintenance.

He wants the car because it makes him feel good. But he buys it only when he can justify the purchase rationally.

3. People are egocentric.

The word “egocentric” means centered around the ego or self. We all see the world in terms of how it relates to us personally. So when your copy asks someone to do something, it must also answer the unspoken question, “What’s in it for me?”

On a deeper level, the question might be “How does this give me feelings of personal worth?”

4. People look for value.

Value is not a fixed number. Value is relative to what you’re selling, what others charge, what the prospect is used to paying, how badly the prospect wants it, and how the prospect perceives the difference between your offer and others.

You must demonstrate a value that seems to be equal to or greater than the asking price. The greater the value relative to the price, the more likely people are to buy.

5. People think in terms of people.

The human brain is not a computer, calculator, or information processor. Scientists have shown that its primary function is to deal with social interactions.

Remember how some mathematical questions in high school were stated as real-life situations? They were always easier to understand and solve than abstract problems. Your copy, therefore, should feature people through names, personal pronouns, quotes, testimonials, stories, photos of satisfied customers, etc.

6. You can’t force people to do anything.

When people buy, it’s not because you wield some magical power over them.

You can urge. You can push. You can entice. But ultimately, people do what they want to do. This means your job is to show how what you’re offering meets your prospect’s needs.

7. People love to buy.

Some say people don’t like to be “sold.” Not true.

People love to be sold. They love to discover wonderful new products and experiences.

What people don’t love is to be cheated or tricked. Therefore, it can be helpful to change your analogy of the marketing process.

Instead of “selling” to people, try to “help” them. Sell good products, make appealing offers, and treat people fairly. That’s a surefire formula for success.

8. People are naturally suspicious.

It’s true that there’s a sucker born every minute, but most people are moderately skeptical of any offer. They seek to avoid risk.

You can never predict the level of suspicion any particular person has, so it’s usually best to back up all claims with evidence, such as testimonials, survey results, authoritative endorsements, test results, and scientific data.

9. People are always looking for something.

Love. Wealth. Glory. Comfort. Safety. People are naturally dissatisfied and spend their lives searching for intangibles.

At its simplest, writing good copy is a matter of showing people how a particular product, service, or cause fulfills one or more of their needs.

10. People buy “direct” because of convenience and exclusivity.

If people could easily find the things you offer at a nearby store, that’s probably where many would buy them. So if they are not buying from you directly for sheer convenience, they’re doing it because they can’t find the item elsewhere (or just don’t know where to look).

That’s why it’s wise to emphasize the convenience and exclusivity of what you wish to sell.

11. People like to see it, hear it, touch it, taste it, or smell it before they buy it.

Some people never buy online because they can’t examine the merchandise. Some items, such as books and CDs, are tangible and familiar enough to sell easily online because there is little doubt about the physical quality.

Other items, such as clothing or food, may be a harder sell — at least until people have a satisfactory buying experience — because quality may be variable.

Think about how people buy things in stores and ask yourself if there is some element of that sensory experience that is missing from your sales message.

12. Most people follow the crowd.

Most of us are imitators.

We look to others for guidance, especially when we are uncertain about something. We ask, “What do others think about this? What do others feel? What do others do?” Then we act accordingly.

This is why testimonials and case histories are so influential.

Of course, this barely scratches the surface. Psychology is a deep and eternally revealing line of study. And while I don’t believe in making things more complicated than they have to be, I think there is great benefit in knowing not only what people do, but also why they do it.

This is the path to copywriting mastery

Written by DEAN RIECK

12 Tips for “Psychological Selling”

Drink Money Make Coffee

The Drink Coffee Make Money Customer Centric Option

I am the founder and creator of MarketHive, an inbound marketing platform social network for the small business and aspiring entrepreneurs. I have been on the Internet since 1988 and involved in Network Marketing since 1992.

I am an active advocate for Customer Centricity. I have written books and many articles regarding the power of this agenda. Unfortunately, almost all Network Marketing companies reject the customer model and embrace the company model of selling the dream to future distributors, until now.

Amazon is probably the best example of Customer Centric. To them, the customer (not sales people, not distributors, not staff or employees) are central and the most important asset to the company. They believe and practice that the “customer” is the most valuable asset to the company.

Customer Centric companies reach out and meet their customers via many active social networks, interact with them and address and solve their issues.

1. Accessible on all platforms:
   Facebook (https://www.facebook.com/Valentuscorp)
   LinkedIn (https://www.linkedin.com/company/valentus)
   Google (https://plus.google.com/+valentus)
   Twitter (https://twitter.com/valentuscorp)
   Youtube (https://www.youtube.com/user/valentus)
   Markethive (https://markethive.com/group/valentus)
   Mobile Aps and company texting and chat protocols.

A Customer Centric Network Marketing company offers systems to build customers for their distributors. They focus on having a ratio of 1000 customers per distributor. Thereby building a long term stable platform for the distributors, where customer retention is strong and reached rates into the 80 percentiles.

Customer Centric Network Marking companies build and offer services to support the customer acquisitions like the following list.

1. A Viable and Competitive Product


2. The Virtual Warehouse


3. Customer and Lead co-op acquisition


4. Becoming an E Retailer (automated back office shipping)


5. 800 telemarketing service platform


6. API (Application Programming Interface). Distributor selling on Amazon, Ebay, Alibaba, etc.


7. Retail Sales Only Sites (Widgets and actuals)


8. Social Marketing Aps and systems


9. Training and videos


10. A presence on all popular Social Networks, engaged, active and current.

In Video

In Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today (Well actually maybe it has arrived).

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook Google, PayPal etc.

It is my agenda and life dedication to bring this change element to this industry. I believe Valentus is a forward looking company with innovative and visionary leadership from its CEO David Jordan.

Markethive

The change element or the catalyst to help push this change is Markethive. And as the owner of Markethive, I will use this powerful platform to bring this change with Valentus. And you are invited to join me. It should be a fun and very profitable relationship.

I remain your servent

Thomas Prendergast

CEO

Markethive Inc.

Drink Money Make Coffee