Who'd have thought giving something away could be so complicated?
That's the question crypto innovators have had to come to terms with since the concept of "airdrops" – or the practice of gifting tokens in massive giveaways – has come under the scrutiny of government regulators. But with the launch of a new product Wednesday, CoinList, an initial coin offering (ICO) facilitator spun out of the renowned startup incubator AngelList, is looking to streamline the process of airdrops in a way that doesn't run afoul with the law.
Aptly named Airdrops, the product runs users through compliance checks and attestations so that a token issuer can give CoinList's users free tokens. On top of that, if the issuer is looking for users that meet certain criteria (be it a profession or location), they can verify that users actually fit those backgrounds. In this way, CoinList CEO Andy Bromberg believes he has found a way to enable airdropped offerings at a time when many in the industry are looking for a compliant service. Token issuers themselves have had no shortage of issues here, with some, including video-monetization service Stream, even backing off the concept altogether because of the regulatory uncertainty.
Indeed, the SEC hasn't taken a formal stance on how it views crypto tokens delivered through ICO, airdrops or other forms of sales and giveaways, but it's clear regulators are currently investigating that question. Still, Bromberg is confident in his assembled solutions, and in interview, he hinted at dialogue with regulators that would attest to the viability of the service. "In our typical compliance first mindset, we sat down and said: Is there a way to pull this off without violating securities laws? And what we came to is the compliant Airdrops product," Bromberg told CoinDesk.
He continued:
"I can't comment on individual discussions with the SEC. What I can say is we are in frequrent communication with them and — based on our understanding of securities law — we are very comfortable with this."
Not only does the startup believe it has a solution for working under existing securities law, but it's also opening up its existing user base of past investors to new token issuers. Once users have gone through the company's compliance flow, they will be verified to receive airdrops, and CoinList will take a nominal fee from users (less than $1 per airdrop) to accept new tokens. To date, according to a CoinList spokesperson, it has facilitated more than $400 million worth of token sales through its platform, representing what could be a vast pool of people interested in investing and taking part in future crypto tokens.
Compliance as a service
While that pool of potential investors will likely be attractive for token issuers, Coinlist's product is opt-in – a feature added to reduce spam and mitigate the security threats that have become a common annoyance from crypto enthusiasts involved in such offerings. Also, CoinList says it's only willing to work with token issuers that are focused on complying with the law. And that's partly because CoinList will be promoting these projects for issuers.
Still, CoinList's Airdrops product seems to be set up whereby all the compliance effort is offloaded from the issuer, which many issuers will like since many are not securities law experts. CoinList's product allows for airdrops that might fall under Regulation S and Regulation D and will also collaborate with AngelList spin-off Republic, which has a license to sell securities under limited conditions to non-accredited investors using Regulation CF.
The company is also doing a country-by-country analysis to determine what sorts of checks issuers will need to do in order to airdrop to users around the world. Depending not only on the goals of the issuer and who they want to give to, different levels of know your customer (KYC) and anti-money laundering (AML) requirements will be needed, and whether issuers can to both accredited and unaccredited investors or one or the other.
And all of this has already proven enticing to token issuers. Bromberg told CoinDesk the company is in negotiations with more than one issuer to use its Airdrops product but declined to disclose which ones. While CoinList has so far been focused on fundraising, Bromberg said that potential issuers will not have to have a token sale on the platform in order to use the new product. "We're interested in exploring this model where in some cases … funding might be separate from distribution," Bromberg said.
The right recipients
Still, different companies might have very different goals for an airdrop, and Bromberg gave two examples of use cases he believes could work well. For example, he said a company with a token it believes regulators will recognize as a utility token, something used primarily to access a certain service, can use CoinList to get it in the hands of people who are likely to be the most interested.
This issuer might target software developers, and in this case, CoinList would enable them to authorize the airdrop to check a users Github API and distribute to developers with a certain commitment frequency. Getting the tokens in the hands of people who will ultimately use the token as intended "will help that network get to a place where that token is no longer a security," Bromberg said. Still, there could also be companies that want to issue securities, Bromberg said: "A company could tokenize some of their equity and give that equity, give those tokens, to early users on the product."
As such, CoinList will also offer a wide array of ways to authenticate users as meeting certain objectives, be it a certain audience on Twitter, a certain location in the world or a certain occupation. It can use APIs off other websites to verify these target goals to insure that an airdrop recipient meets them. Because it is running KYC/AML checks on all of them, it also verifies that each user receives a token allocation only once. "It prevents gaming the system," Bromberg said. It's an approach designed for an excess of caution, but one that's also ready to adapt.
"Whether or not these things are securities, we are treating them like securities to be as safe as possible," Bromberg said. To that end, some startups have been meeting with the SEC to ask for what's called a no action letter, a document that says regulators believe a given company has not violated securities law. If something like that comes to pass, CoinList is confident enough that the platform is ready for that, too.
Bromberg concluded:
"We'd be open to airdropping without the compliance layer."
Written By
Brady Dale
Brady Dale is a reporter who has previously written for Fortune, Technical.ly Brooklyn, Next City and Motherboard, among others. He grew up in Kansas and lives in Brooklyn. As an early user of the crypto-powered social network Steemit, Dale earned Steem Power by participating on the site.
https://www.coindesk.com/coinlist-compliant-airdrop-token-giveaways/
Compliant Airdrops Are Here: CoinList to Offer Investors Free Crypto Giveaways
AirDrop is a feature that lets Macs and iOS devices
share files wirelessly with a minimum of fuss. AirDrop is extremely cool and useful, but is one of those features most people don't know about. Not because it is hard to use (it isn't) but because most people don't think to look for it. Most of the time when we want to share a photo with someone, we just send it to them in a text message. Which is easy enough, but when that someone is standing right beside you, it is even easier to simply use AirDrop.
AirDrop isn't just for photos, of course. You can use it to transfer almost anything that you can share. For example, you can AirDrop a website from your iPad to your friend's phone, which is great if they want to bookmark to read later. Or what about a grocery list? You can Airdrop text from Notes to someone else's iPad or iPhone. You can AirDrop anything from a playlist to a location you've pinned in Apple Maps. Want to share your contact information? AirDrop it.
How Does AirDrop Work?
AirDrop uses Bluetooth to create a peer-to-peer Wi-Fi network between the devices. Each device creates a firewall around the connection and files are sent encrypted, which actually makes it safer than transferring via email. AirDrop will automatically detect nearby supported devices, and the devices only need to be close enough to establish a good Wi-Fi connection, making it possible to share files across several rooms.
One advantage to AirDrop is the use of Wi-Fi to make the connection. Some apps provide a similar file sharing capability using Bluetooth. And some Android devices use a combination of Near Field Communications (NFC) and Bluetooth to share files. But both Bluetooth and NFC are relatively slow compared Wi-Fi, which makes sharing larger files using AirDrop much faster and more convenient.
AirDrop Supported Devices:
AirDrop is supported on current iPads going back to iPad 4 and iPad Mini. It also works on current iPhones going back to the iPhone 5 (and, yes, it even works on the iPod Touch 5). It is also supported on Macs with OS X Lion, although Macs released earlier than 2010 may not be supported.
How to Turn On AirDrop
Having trouble finding out where to turn on AirDrop? If you have found yourself hunting through your iPad's settings, you are looking in the wrong place. Apple wanted to make it easy to turn AirDrop on or off, so they put the setting in the new control panel. Unfortunately, this isn't the first place all of us look for turning on settings.
You can access the control panel by sliding up from the bottom of your iPad's screen. Remember, you need to start at the very edge. You can even start completely off the iPad's display if that helps. Once the control panel is revealed, you will have access to the AirDrop settings. You can turn it on, off or "contacts only", which is the default setting. 'Contacts Only' means only people in your contacts list will be allowed to send you an AirDrop request.
How to Use AirDrop on the iPad
You will need to be near the person you are sharing with and they must have their device turned on for it to register, however, you need not be right next to them. AirDrop can even reach into the next room. Both devices will also need the correct permissions to AirDrop with each other.
In the Control Panel you can tap the AirDrop button to turn permissions from "Off" to "Contacts Only" to "Everyone." It's usually best to leave it at "Contacts Only." You will also need to navigate to whatever you want to share. So if you want to share a web page, you'll need to be on that web page. If you want to share a photo, you'll need to be viewing that photo in the Photos app. AirDrop is not a file manager like what you might see on a PC. It's designed to share what you are doing at that time.
That's it. You can drop anything from photos to web pages. You can even share a contact by tapping the Share Contact button at the end of the contact's information in the contacts app.
Written by
Daniel Nations
Daniel Nations @DanielNations
https://www.lifewire.com/what-is-airdrop-how-does-it-work-1994512
Daniel Nations has been writing, programming and following technology since the days when the Commodore Vic 20 was considered the de facto standard for the home computer to our current time when keyboards are considered optional.